Spreadsheet to accompany product 8A83A25.

A new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. In the (A) case in this four part series, the vice-president (VP) of innovation and brand development is convening a group meeting to finalize ambitious launch plans.

A new line of chilled ready meals has been developed after significant technological breakthroughs in food processing by Maple Leaf Consumer Foods. In this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions senior management is expected to ask (before giving the final go ahead) about how the team plans to mitigate risks during the launch.

In this supplement to Maple Leaf Simply Fresh (A), the results of the first year post-launch and the next challenges the team faces are discussed.

In this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the so far disappointing program.

Gino SA was a major European-based manufacturer of burner units that are sold in China through exclusive contracts with three distributors. As a result, the three Chinese distributors have significant bargaining power with Gino. A leading boiler manufacturer, who is currently purchasing through a distributor, has approached Gino to receive OEM treatment (a further discount by purchasing the burners direct from the manufacturer, in return for a commitment .....more

Senior management at 3M Canada's Industrial Business Division (IBD), which manufactures abrasive and adhesive products, faces a dilemma. In the light of a 2006 directive from corporate headquarters, which calls for top line growth, IBD has a goal of essentially tripling its annual rate of sales gain from its current level of three to four per cent to 10 per cent within two years. In IBD's markets, 3M as a product-driven company with strong .....more

Two young entrepreneurs have started a tour company at Whistler Resort in British Columbia. Two years into the operation, they face some critical decisions about their service offering. The major issue centres on expansion. They could grow by forging a partnership with a European destination service, by focusing on their current target market, or by expanding beyond premium winter vacations at Whistler. Students will learn lessons about what it takes .....more

Quantec Geoscience is a leading global supplier of geophysical services to the mineral exploration industry. It developed TITAN 24, an award-winning highly innovative technology for deep earth imaging. TITAN 24 provided geophysical information with higher clarity at greater depths (up to 2,000 metres versus 400 of existing methods) to enable better targeting of drilling. However, by mid-2004, TITAN was far short of its sales targets. Mining companies, .....more

Eastern Bank Limited has taken over the Bangladesh operations of the Bank of Credit and Commerce International after its collapse. The new chief executive officer of Eastern Bank must make decisions about which corporate banking clients to target, how to develop and position the Eastern Bank brand, what products to emphasize, in what price structure and whether to centralize or decentralize the bank's operations. The supplement Eastern Bank Limited .....more